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  • Writer's pictureMagali Dugardin

🌍 Unlock the International Potential of Your Business: Key Steps to an Effective Assessment



As the global market becomes increasingly accessible, assessing your company's international potential is crucial. Here's how you can identify and maximize your opportunities abroad.


Target Market Analysis 🎯:


Identify and study international markets with demand for your products or services. Use demographic, economic and consumer data to assess viability.


Practical tools: Use platforms such as Global Market Finder to analyze consumer trends and trade barriers.



Evaluation of Local Competition 🔍:


Understand who your competitors are in these markets and what strategies they employ. This will help you position your offering competitively.


Tip: Carry out a SWOT analysis to assess your strengths, weaknesses, opportunities and threats in relation to the local competition.



Product or Service Adaptability 🔄:


Check whether your products or services require adaptations to meet the standards, tastes or regulatory expectations of your target markets.


Example: Product modifications to comply with CE standards in Europe or FDA standards in the USA.



Logistics and Operational Capabilities 📦:


Ensure that your company can effectively manage operations on an international scale, including logistics, shipping and multilingual customer service.


Tip: Collaborate with international logistics partners to optimize distribution.aborer avec des partenaires logistiques internationaux pour optimiser la distribution.



𝗖𝗼𝗻𝗰𝗹𝘂𝘀𝗶𝗼𝗻 :

Assessing your company's international potential is an essential first step before venturing into foreign markets. A methodical approach and thorough research will position you for success in this ambitious undertaking.


Ready to make the move ? Contact us to find out how we can help you prepare your business for the global marketplace. 🌐.

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